The challenge
When every programme uses the same sales formula, the page becomes repetitive and trust declines. At the same time, every course still needs a clear conversion path.
← All work
05 · Egypt
Edumax — marketing multiple training products without losing clarity
A repeatable system for educational content, instructor-led campaigns, offers, schedules and direct response.
Context
The project in one sentence
The challenge was not one course. It was a recurring catalogue of programmes with different audiences, instructors, prices, certifications and objections. The solution was a modular content and offer system.
Mohamed’s decision
I separated educational value from the offer: some posts teach first, some handle objections, and only the final step asks for the booking.
My role
Content strategy, copywriting, offer structure, creative direction, monthly planning and conversion-oriented campaign angles.
Operating system
How the thinking became execution
- Created educational-to-sales sequences for TOT, psychology, body language, HR, behaviour modification and life coaching.
- Used instructor credibility while keeping the original instructor imagery consistent.
- Reduced overloaded designs to clearer hooks, three core benefits and a direct CTA.
- Built monthly schedules coordinating dates, instructors, prices and campaign priorities.
- Tested multiple angles: problem-led, educational, urgency, price-led and authority-led.
Evidence & selected artifacts
From the actual work.
This case focuses on the marketing system and work samples; sales figures were not supplied in the uploaded reports.