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02 · Saudi Arabia

Saudi real estate — from market intelligence to launch

Research, positioning, launch roadmaps, media plans, influencer briefs and sales materials across several Saudi cities.

Real Estate Development & MarketingStrategy · Launch · Sales Enablement

Context

The project in one sentence

The portfolio spans residential and mixed-use projects in Riyadh, Jeddah, Madinah, Al Khobar and Al Qassim, with work ranging from market studies to launch execution systems.

01

The challenge

Real-estate communication easily becomes a list of specifications. The challenge was to convert project facts, location value, guarantees and financing context into a coherent decision journey — while keeping messages consistent across ads, influencers, sales teams and print.

02

Mohamed’s decision

I treated the market study, campaign plan, influencer brief and sales material as one message system — not separate documents.

03

My role

Market synthesis, strategic structure, audience definition, launch planning, media allocation, content architecture, influencer enablement and sales-support copy.

Operating system

How the thinking became execution

  1. Produced a strategic outlook for Madinah real estate through 2030.
  2. Built three-month launch plans for Araco Jeddah and Al-Mokaymen.
  3. Structured media allocation for Al-Forsan around lead generation and bookings.
  4. Prepared influencer briefs to control project facts and avoid message inconsistency.
  5. Extended the launch system into fences, brochures and offline sales touchpoints.

Evidence & selected artifacts

From the actual work.

Project facts are shown only where consistently supported by supplied or official project material.

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