The challenge
The risk in strategy decks is producing polished pages without a decision system. The objective was to connect diagnosis, choices, execution and measurement.
← All work
07 · Egypt & Saudi Arabia
Strategic advisory — when the answer is bigger than a campaign
Corporate digital assessments, PropTech go-to-market, e-commerce audits and nonprofit fundraising roadmaps.
Context
The project in one sentence
Some business questions require a market, product and operating-model answer before any media plan. This collection demonstrates structured thinking across very different sectors.
Mohamed’s decision
I used frameworks as structure — not as decoration — and translated every diagnosis into a specific action, channel or operating requirement.
My role
Research synthesis, SOSTAC structure, digital audits, positioning, segment design, channel strategy, operating roadmaps and proposal writing.
Operating system
How the thinking became execution
- Al-Andalus: corporate digital strategic assessment for commercial real estate.
- Aqar Tech: B2B2C PropTech go-to-market for owners, tenants and service providers.
- Orpin Perfume: Saudi e-commerce and digital experience audit.
- Tawasul Islami: nonprofit fundraising roadmap built around digital trust and recurring giving.
- Legal services: Google Search campaign architecture for a high-intent sector.
Evidence & selected artifacts
From the actual work.
These projects are clearly labelled as research, audits or proposals where execution results were not supplied.