cross-platform views · March 2026
Sofa ZoneEgypt × Saudi Arabia · Since 2022
Performance isn’t luck.
It’s a system.
I’m Mohamed Hassanein, a digital marketing and social media specialist working across strategy, content and performance — turning business challenges into executable, measurable systems.
DiagnosePositionBuildTestOptimise
Strategy that drives executionContent · Performance · Growth
31.1Mviews in one month
6.6Ksales conversations
Selected proof
Proof before promises.
Figures from supplied performance reports, with a clear separation between executed results, strategies and proposals.
link clicks in one month
Sofa Zonesales conversations in one month
Sofa Zoneconfirmed sign-ups after training a new pixel
Al-NabaanMarkets & sector footprint
Different sectors. One operating method.
Work across Egypt and Saudi Arabia, from e-commerce to real estate, logistics and travel tech.
Egypt
Saudi Arabia
Flagship case studies
Business problems — not a gallery of posts.
Executed · Reported ResultsFurniture · E-commerce · Retail · Egypt
Sofa Zone — building a connected growth engine
Content, paid reach, CRM, seasonal campaigns and showroom launches working as one system.
Open case study ↗
Strategy · Launch · Sales EnablementReal Estate Development & Marketing · Saudi Arabia
Saudi real estate — from market intelligence to launch
Research, positioning, launch roadmaps, media plans, influencer briefs and sales materials across several Saudi cities.
Open case study ↗
Executed · Reported ResultsConversion Optimisation · Performance Marketing
Al-Nabaan — from a new pixel to 139 confirmed sign-ups
A deliberate learning sequence turned an empty pixel into a conversion campaign with actual sign-ups.
Open case study ↗
Positioning · Content · Sales EnablementB2B Logistics & Warehousing · Saudi Arabia
Daim Al-Sahab — turning compliance into a sales advantage
Positioning licensed storage, flexible space and operational trust for food, cosmetics and medical-supply businesses.
Open case study ↗
Ongoing Content & Campaign SystemTraining & Education · Egypt
Edumax — marketing multiple training products without losing clarity
A repeatable system for educational content, instructor-led campaigns, offers, schedules and direct response.
Open case study ↗
Bilingual Strategy & Launch ProposalTravel Tech · Umrah · Saudi Arabia
eJourney — a bilingual launch built around trust and simplicity
A growth and content strategy for a Saudi digital platform serving Umrah, travel and institutional clients.
Open case study ↗
Research · Audit · Go-to-MarketStrategic Advisory · Egypt & Saudi Arabia
Strategic advisory — when the answer is bigger than a campaign
Corporate digital assessments, PropTech go-to-market, e-commerce audits and nonprofit fundraising roadmaps.
Open case study ↗How I work
Every move has a reason. Every stage has a measure.
Diagnose
Market, competitors, customer, offer and real constraints.
Position
Message, segments, value and campaign architecture.
Execute
Content, ads, CRM, launches and sales enablement.
Optimise
Reports, tests, retargeting and budget decisions.
Have a marketing challenge?